Fitness coaching for women who have a lot of other sh*t to do.

Do you find yourself, year-after-year, feeling guilty you didn’t devote more time to exercise? Do you set the goal, make the plan, then find life just keeps getting in the way of progress?
Kids, school, jobs — all obligations we love but take a lot out of us — these are the makings of a full life. But your fitness doesn’t have to be sacrificed.
Coming soon: 1:1 coaching through my signature EMP method
There is a way through the all-or-nothing, fitness-or debacle. You don’t need hours in the gym or confusing meal plans. You don’t need cutesy mommy&me workouts. You need a way to get to know your body & its capabilities. You need to know the switches you control over your energy state. You need habits that will keep you healthy well into the future.
You’re a busy woman. And within you is the ability to influence the world. Shouldn’t your fitness reflect that power?
Interested in beta-testing EMP? Send me a DM on Instagram.

Hi, I’m Alisa Nelson, PhD student, wife, mom, and coach

Some places I’ve been:

  • I earned my BS in Biochemistry from the University of Minnesota in 2011.
  • I was an in-person personal trainer from 2013-2016
  • I’m now studying Bioinformatics & Computational Biology at the University of Minnesota because I plan to build apps within the health & wellness industry.
  • My research focuses on metabolic disease, liver metabolism, and exercise.


  • Eric and I have been married since 2011. We’ve started businesses, we dig technology, we kinda like hanging out together, and we each got a mini-me out of the deal.
  • I stop and stare at any and all wild life thanks to National Geographic, BBC, and the Wild Kratts.
  • There are few movies I will watch over and over again these days. Pride & Prejudice & Zombies is one of them.
  • I’ll add Kerrygold butter to pretty much anything.
  • I’m a strong 3w4 and IN(T/F)J. Basically I daydream about how it would feel to conquer the world and make a lot of lists.
  • We’re a wrestling family – Eric coaches, Frey and Arthur wrestle. I design strength & conditioning workouts for them. Frey will most certainly be a part of making girls wrestling a sanctioned sport in Minnesota.
  • I stayed home with my kids (while training clients in our home gym) 2012-2018 when I moved to FT lab + grad school.

Do we have something in common? I’d love to hear about it.

Here are some hand-picked posts to give you a taste of my style:

Burpees are no doubt popular for getting your heart rate up but the complexity of this movement makes it easy to do incorrectly. Read more to see what you need to know to make the burpee work for you. More at
Are you tired of setting goals only to abandon them after a long day or a long week? It doesn't have to happen like that. Read on for strategies to help you transition from work to home PLUS a free guide containing 8 steps to RECLAIMING your evening after a long day. Read more:

Finally, here are a few oldies that have been favorites of my readers:

Self-awareness and mindfulness are more than just feel-good. They change your brain + the way you respond in the moment to setbacks and uncertainty. Read on for 5 benefits of cultivating self-awareness in your personal + business life. More at:
Self-doubt gets a bad rap. But you're the boss of your brain so you get to decide -- will self-doubt crush you? Or will you put in the effort to turn it into an asset? Creatives, bloggers, and business owners rely on creativity + productivity to make a living - unchecked self-doubt derails both. So read on and download the free cheat sheet so you can get started using your self-doubt to your advantage. More at


I would love to hear more about you and what you're working on. You can fill out the form below or contact me directly at


©2020 Alisa Nelson | All rights reserved | All content, layouts, designs, and graphics are my own unless otherwise noted.

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